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5 Social Commerce Must-haves for 2022

5 Social Commerce Must-haves for 2022
Written by publishing team

Social media is changing global e-commerce. In China, the world’s largest e-commerce marketplace, online buying is a social experience, with live broadcasts, in-app purchases, and content. Elsewhere, Facebook’s impact will only increase due to its sheer size, local data collection, and a growing suite of e-commerce tools.

In short, now is the time to take advantage of your social following and change the way you interact with consumers.

Here are five essential elements of social commerce for 2022.

tik tok

In September, the short video sharing app surpassed 1 billion users and is likely to reach 1.5 billion by the end of 2022, according to App Annie, the analytics platform. If it reaches this milestone, TikTok will overtake Instagram as the most popular video platform at a time when videos make up a large part of the overall internet traffic.

In 2022, merchants must create content on TikTok. There are many ways to do this. For ideas, consider Jared Andersen’s TikTok channel, which you really need. It is an Amazon affiliate that promotes products from this site and earns commissions when people buy them. Use the hashtags in his videos to discover other successful creators.

The TikTok Stuffy channel really needs creative websites for the products available on Amazon.

short videos

TikTok’s success with short user-generated videos has changed how audiences interact with social media. Other companies offered their own competing versions. YouTube has shorts, Instagram has reels, and Twitter has moments. Your success on social media now mainly depends on the effectiveness of those videos.

For 2022, focus your video strategy on user-generated content, product teasers, influencer ads, branding, and captions. They are all simple and effective ways to engage audiences with your products.

SoyYo Candle’s Instagram demo video is a great example, introducing the audience to a new “marble plate”.

SoyYo's Instagram video promoting the dish

The SoyYo Candle demo video introduces viewers to a new “marble platter”.

augmented reality

Snapchat was an early adopter of augmented reality. Facebook and Pinterest have added it to their shopping experiences, as have many progressive retailers. AR solves the e-commerce problem: allowing shoppers to try a product before buying.

In 2022, find a way to integrate AR experiences into your social media feeds, even by posting short AR stories or using Spark AR Studio to develop Instagram filters based on your products. Augmented reality can help separate you from the competition and increase your audience’s engagement.

direct shopping

Online shopping is re-inventing a proven TV sales model. Facebook, Instagram, and others are quickly becoming the new version of the shopping channel. But the modern format includes influencers and interactive tools that allow shoppers to interact with products in real time.

Add live broadcasting to your social media strategy in 2022. It’s a real way to interact with consumers while displaying products in a less written way.

A good example of this is Petco’s recent Facebook Live Christmas event.

Screenshot from the Petco live event recording.

Petco’s recent Facebook Live Christmas event was inspiring (and engaging).

Impact on Marketing

Despite the occasional joke, influencer marketing is effective — and growing. Consumers trust the opinions of colleagues, experts and celebrities.

Thus, partnering with an influencer in 2022 can lead to increased sales. This 8-part influencer marketing series can help you get started.

One of my favorite campaigns is Glossier’s Every Woman Influencer on Instagram. The company combined less well-known influencers with user-generated content for authenticity — and followers.

Instagram snapshot of a short video of a young woman

Glossier’s Every Influential Woman on Instagram has produced a cult-like following.

About the author

publishing team