Amazon Affiliate Marketing Program

Amazon quietly launches its own social media influencer program into beta – TechCrunch

Amazon quietly launches its own social media influencer program into beta – TechCrunch
Written by publishing team

Social media influencers – such as Instagram stars or YouTube celebrities – often promote products they love, either as part of a brand relationship or as a way to generate income through affiliate sales. Now, Amazon is looking to get involved in that action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing for two days. Similar to the Amazon Affiliate program, the new program will offer a commission to influencers on products sold, but it is not open to the public.

One of the main things that makes the new Influencer program different from Amazon Affiliates is its exclusivity.

Today, anyone can sign up to be an Amazon affiliate, allowing you to create shopping links and ads that you can use on your website or blog. When a reader clicks to buy the product, the affiliate earns a commission on those sales, which varies by product type.

Meanwhile, Amazon influencers must submit an application to be considered for inclusion.

According to the program details page, only influencers with “large followings” will be accepted. In addition, Amazon considers other metrics, such as fan engagement on posts across a variety of social media platforms, content quality, and Amazon’s level of relevance.

The company says there is no set limit in terms of number of followers that guarantees an influencer will be allowed into the program, and that influencers will be represented across “all levels and categories.”

Influencers are given a unique URL on the Amazon domain that is easy for customers to remember and find.

Here, shoppers will be able to browse through a selection of products recommended by the influencer. The URL can be placed in the comments section of a YouTube video or in Instagram, for example, to refer to said products.

Basically, it’s a step more exclusive than the Amazon Affiliate link, and it provides a better browsing experience. Amazon has not disclosed whether influencers receive higher commissions than affiliate marketers.

For example, the popular YouTube channel, What Up Moms, targeting moms mentions its new store on Amazon, which has a URL format:

By clicking, you are redirected to a page that displays thumbnails of the suggested products, their prices, their Prime status, and a short description.

“We are really excited to be a part of this new program,” said Lianne Mullen, President and COO of WhatsUpMoms, when asked about his participation. “As the #1 parenting network on YouTube, our community is constantly asking us about product recommendations and about the products used in our videos. Now that we have our Amazon store, it’s so much easier to have a curated collection all in one place.”

We understand that Amazon does not in any way work with influencers to select products, check products, or offer free products. Brands also don’t work through Amazon to reach these influencers either. Instead, choosing which products can be sold on Amazon is entirely the influencer’s choice.

Of course, influencers may have relationships with brands outside of this program, but Amazon is not involved in this aspect of the influencer’s business.

Launched only a couple of days ago, the program is really meant to be a test run of how customers respond to curated product pages, and what impact that has on sales. At present, only a small group of influencers have joined.

Amazon declined to comment.

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