Amazon Affiliate Marketing Fees

Doron Wolffberg, Head of Growth at Cliverse, On The Growing Pet Industry

CEOWORLD magazine
Written by publishing team

When it comes to affiliate marketing, there is no more expert than Doron Wolfberg. Doron is co-founder of Cliverse Media – a company that owns and operates some of the world’s most favorite online brands. These web-based entities operate across a range of sectors, such as pets, fitness, and music. Additionally, Doron operates Allaboutcats.com, one of the largest pet affiliate sites on the web.

We sat down with Doron to get his professional experience in the growing pet industry and affiliate marketing trends.

First, tell us more about yourself?

She started getting a degree in economics and previously worked as a chef. From there, she got involved in internet marketing in 2015 and found a job at an internet marketing agency based in Israel. I worked my way up to becoming an SEO account manager, and becoming a pioneer in digital M&A in 2018.

Basically, I am an entrepreneur in the field of media and digital marketing. I own and manage several SEO based online publications that collectively attract millions of visitors every month.

What are the biggest trends in the pet industry?

Pet-related spending has been growing steadily for some time now, but the conditions of the pandemic lockdowns have pushed it over the line!

Many people have added new pets to their homes during the pandemic, which makes sense because working remotely means people are more home than before. In addition, shopping for pet products has shifted significantly to the internet sector, which was happening gradually anyway but accelerated due to the shutdowns.

There is a marked shift towards making more purchases of high-quality pet food, and people are spending more than they are used to on accessories. As a result, beds, boxes, carriers, hoops, toys, sweets, and personal care products have all seen a significant increase.

Are consumer tastes and interests changing?

surely. While the primary focus should always be on pet welfare, it’s great for the pet industry that pet owners are investing so much more in accessories than ever before, and why not? It is fun and helps them to engage more with their pets.

Concern for pet health has undoubtedly increased, in keeping with our growing awareness of the importance of good nutrition, I believe. This has led to increased investments in good pet nutrition, both in terms of regular food and treats. Consumers want to feed their pets healthy ingredients that are free from artificial fillers, preservatives, etc., and they are willing to pay a premium for it. Pet supplements are also a growing segment in the pet market for the same reasons.

What are the prospects for affiliate marketing in 2022?

More people and companies are using affiliate marketing than ever before to reach their target audience in a cost-effective manner, and the constant advancements in technologies make it easier and more accessible all the time.

The e-commerce sector has seen a huge boom during the pandemic, and affiliate marketing has gone the way. We are an increasingly digital world. As long as artificial intelligence (AI) and other marketing tools continue to improve how affiliates better understand buying behaviors and preferences, affiliate marketing will continue to generate significant growth.

What topics do you think are successful? Seasonal and holiday themes?

Consumers have always responded well to seasonal and holiday sales, promotions, and this approach continues to expand. With more pressure than ever, consumers are looking forward to the festive seasons for maximum joy, thus, seasonal and holiday-based marketing is important.

Video Effect – How does this change?

The internet is full of high quality video content these days, so any brand worth watching has come to be expected to feature great videos in their content and marketing. Additionally, consumers are increasingly using videos to help them evaluate and consider their purchases, so it really pays to invest in quality video content as part of any major affiliate conversion funnel.

What are the Best Pet Affiliate Programs?

There are so many great affiliate programs for pets! Fitbark has received a lot of hype, as it is a great product and delivers a lot of revenue. Some of the best programs offer greater potential for profit the more products you move.

Chewy is great because they have a wide range of products available for every type of pet you can think of, and they offer a competitive commission rate. Ollie is also a favourite, as they offer a subscription box service that includes only human components, and their commission rate is excellent. Amazon affiliate programs are a great place to start, too.

What advice do you have for someone starting a blog?

Successful blogging takes time, patience, and persistence, so pick a niche you feel connected to, and then focus on really personalizing. Research products within your niche carefully so that you can review them, get guest blogging, and don’t overlook the power of backlinking as an excellent way to improve your SEO and drive more traffic to your site.

How can publishers increase their traffic?

As mentioned earlier, guest blogging for sites in your niche can increase blog awareness and backlinking is essential in improving your google ranking for your niche. Take time each day to explore and share content collaboration opportunities with fellow bloggers as well.

Also, take the time to interact with people on social media, and find fun and new ways to get their attention. Finally, always respond to comments in a polite and friendly manner – never be rude or surprising, even if you are dealing with a difficult person. People will notice and respect that you have maintained a respectful communication style and value your content even more.

Any other tips or advice?

persist! It might feel like you’re climbing an endless mountain at first, but as long as your content is engaging and valuable, and you’re working on recommended strategies, there’s no reason why you can’t succeed. You will find that only when you start to believe that it will never happen, your blog will start to gain traction, and that is when you start to get really excited, so don’t give up.

You can follow Doron on LinkedIn.


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