eBay is lowering its “loyalty” affiliate rates to zero commission effective May 2, 2020. eBay Partner Network (EPN) members received a notice Wednesday, and some weren’t clear on whether or not they would be affected.
As eBay explains, “Affiliate marketing is a referral program where sites pay commissions to affiliates who send traffic to their site which leads to a sale.”
– Deal and coupon
Loyalty and rewards
– Online Comparison Shopping (OCS)
Product listing ads
– social sharing
– Tools and mobile apps (“Many publishers can also consider loyalty and reward”, it states)
eBay explains that it compensates affiliates in various ways, including commissions on selling merchandise, flat fees paid for completing a form, and bonuses paid on the types of visitors that affiliates send. Loyalty and Rewards Publishers offer “either purchase rewards or incentives in the form of points, miles, cash back, or charitable contributions.”
An EPN participant said the eBay email said loyalty publishers’ role will be reduced to zero commission starting May 2 and that the change was “indefinitely and will be re-evaluated on a regular basis as we continue to monitor the situation.”
Read the entire email:
“The eBay Partner Network is constantly making adjustments to our trading practices as market conditions change. As our partner, we wanted to give you an important update to your account.
“From May 2, all loyalty program publishers will be reduced to zero commission. This change is indefinite and will be re-evaluated on a regular basis as we continue to monitor the situation.
“This decision was made after careful evaluation of your account and market conditions. We appreciate your continued partnership. Feel free to contact us at any time at AskEPN@ebay.com.”
One participant who emailed us said that many of the affiliates who were affected by the change were upset because they only received a notification a few days ago. “It looks like Amazon did something similar recently, so eBay followed suit,” he added.