DublinAnd November 18 2021 /PRNewswire/ – The report “Global Digital Advertising Market Opportunities and Strategies to 2030: Growth and Change of COVID-19” has been added to ResearchAndMarkets.com Show.
The global digital advertising market has reached a value close to $374.2 billion in 2020, having increased at a compound annual growth rate (CAGR) of 15.7% since 2015. The market is expected to grow from $374.2 billion In 2020 to $763.6 billion 2025 by 15.3%.
The market is expected to grow from $763.6 billion in 2025 to $1449.0 billion in 2030 at a compound annual growth rate of 13.7%.
The digital advertising market consists of sales of advertising services by entities (enterprises, sole traders and partnerships) that plan, develop, create and manage advertising and promotion activities in digital media. Only goods and services that are traded between entities or that are sold to final consumers are included.
Digital advertising delivers promotional content to users through various electronic and digital channels such as social media, email, search engines, mobile apps, affiliate programs, and websites to display ads and messages to audiences. Digital advertising allows businesses to reach the right people with the right message at the right time, thus achieving a better ROI.
Growth in the historical period resulted from strong economic growth in emerging markets, increased Internet penetration, government initiatives in developing economies, increased penetration of e-commerce, increased availability of mobile devices, rapid development of technology, and increased use of social media. The factors that negatively impacted growth in the historical period were increased use of ad blockers, shortage of skilled workforce, government regulations, and data privacy issues.
Going forward, increased spending in end-use industries, increased urbanization, and increased adoption of 5G networks and the Internet of Things (IoT) will drive growth. Factors that could hinder the future growth of the digital advertising market include strict regulations, intense competition, security challenges, and data collection.
The digital advertising market is segmented by platform into mobile advertising, desktop advertising, digital television, and others. The desktop advertising market was the largest segment of the digital advertising market segmented by platform, accounting for 43.4% of the total in 2020. The digital TV segment is expected to be the fastest growing segment in the digital advertising market, with a compound annual growth rate of 15.6% during the period 2020-2025.
The digital advertising market is segmented by ad format into digital image ads, paid online search, social media, online video, and others. The paid online search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.7% of the total in 2020. Going forward, the online video segment is expected to be the fastest growing segment in the digital advertising market, with a growth rate A compound annual rate of 20.6% over the period 2020-2025.
The digital advertising market is segmented by industry segments into media and entertainment, consumer goods and retail industry, banking, financial services and insurance, information and communications technology sector, travel industry, healthcare sector, manufacturing and supply chain, transportation and logistics, energy, energy, and utilities and others.
The other market was the largest segment of the digital advertising market segmented by industry segment, accounting for 24.3% of the total in 2020. The travel industry segment is also expected to be the fastest growing segment of the digital advertising market, in the future. A compound annual growth rate of 17.2% during the period 2020-2025.
North America It was the largest region in the global digital advertising market, accounting for 32.0% of the total in 2020. It was followed by Asia PacificAnd Western Europe Then the other areas. Going forward, the fastest growing areas of the digital advertising market will be Africa And Middle east, where the growth will be at a compound annual growth rate of 18.4% and 16.7%, respectively, during the period 2020-2025. It will follow South America And Eastern EuropeThe markets are expected to grow at a compound annual growth rate of 16.7% and 16.6%, respectively.
The global digital advertising market is very saturated, with few big players. The top ten competitors in the market accounted for up to 64.53% of the total market in 2020. Among the major players in the market are Google Ads, Facebook, Alibaba and Amazon, Tencentand Baidu, Microsoft, Verizon, Twitter, and Sina Weibo.
Main topics covered:
1. Digital Advertising Market Executive Summary
2. Table of Contents
3. Shape List
4. List of tables
5. Report structure
6.1.1. Segmentation by geography
6.1.2. Segmentation by platform
6.1.3. Segmentation by ad format
6.1.4. Segmentation by industrial vertical
7. Characteristics of the digital advertising market
7.1 Market Definition
7.2 Market segmentation by platform
7.2.1. Mobile advertising (in-app and mobile web)
7.2.2. desktop ad
7.2.3. digital TV
7.3. Market segmentation by advertising format
7.3.1. Digital display advertising (programmed and unprogrammed transactions)
7.3.2. Paid search on the Internet
7.3.3. Social media
7.3.4. Online video
7.4. Market segmentation by industry vertical
7.4.1. Media and entertainment
7.4.2. Consumer Goods and Retail Industry
7.4.3. Banking, financial and insurance services
7.4.4. ICT sector
7.4.5. travel sector
7.4.6. healthcare sector
7.4.7. Manufacturing and supply chain
7.4.8. Transportation and logistics
7.4.9. Energy, electricity and utilities
8. Digital Advertising Market Trends & Strategies
8.1 The growing demand for interactive advertising
8.2 Artificial Intelligence in Digital Advertising
8.3 The rise of the concept of storytelling
8.4 Augmented Reality of Digital Advertising
8.5 Adoption of chat interfaces and chatbox
8.6 Automated Personal Email Marketing
8.7 Increase in advertising on streaming services
9. Impact of COVID-19 on the digital advertising market
9.2. Financial Impact
9.3 Increase your screen time online
10. Global Digital Advertising Market Size and Growth
10.1. market size
10.2. Historic Market Growth, 2015-2020, Value (Billion Dollars)
10.2.1. Market Drivers 2015 – 2020
10.2.2. Market Restrictions 2015-2020
10.3. Market Growth Forecast, 2020 – 2025, 2030F, Value (Billion Dollars)
10.3.1. Market Drivers 2020-2025
10.3.2. Market Restrictions 2020 – 2025
- google browser
- Facebook social networking site
- Ali Baba
For more information on this report, visit https://www.researchandmarkets.com/r/i85ama
Research and Markets
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SOURCE Research & Markets