- Influencers get paid in many ways, from sponsorships to advertising revenue.
- How much content creators earn depends on factors such as size, share, and the following category of content.
- We spoke with dozens of influencers who shared how much money they made on social media.
- Watch more stories on the Insider Business page.
Influencers make money in many ways, from sponsorship to selling merchandise.
How much money different creators make depends on a variety of factors, from the category of content to the platform on which the influencer appears.
For Jehava Brown, a stay-at-home mom who runs an influencer business full time, her monthly income comes from working with brands like Walmart, Amazon and Disney in paid partnerships.
Brown has 196,000 followers on Instagram. She recently told Insider that she charges an average of $5,000 for a single Instagram post and $3,000 for an Instagram Story.
Insider spoke with dozens of other influencers on Instagram, YouTube, and TikTok about how much they each make from their videos, sponsorships, and other revenue streams.
Here is a breakdown of our coverage:
Many influencers rely on sponsored content — from a collection of Instagram posts and stories to a YouTube video dedicated to promoting a company — to make money.
Prices for these types of brand deals vary based on the influencer’s engagement rate, platform, and other factors such as usage rights.
Below is a breakdown of our coverage of how influencers influence brand deals and sponsorships.
- Katie Pilot, YouTube creator with 474,000 subscribers
- Jade Darmawangsa, YouTube Content Creator with 382,000 subscribers
- Charlie Chang, a financial influencer with 350,000 subscribers
- Charli Prangley, part-time design influencer with 200,000 subscribers
- Jane Lauren, part-time lifestyle influencer with 4,000 subscribers
- Alexa Collins, lifestyle influencer with 1.2 million followers
- Galissa Von Jefferson, lifestyle influencer with 291,000 followers
- Messi Mariano, travel and fashion influencer with 102,000 followers
- Jehava Brown, travel and lifestyle influencer with 70,000 followers
- Nick Kotsumpas, vegan influencer with 63,700 followers
- Ashley Jones, fashion and lifestyle influencer with 45,000 followers
- Emma Curtis, lifestyle influencer and podcast host with 38,000 followers
- Britney Turner, lifestyle influencer with 27,000 followers
- Caitlin Button, lifestyle influencer with 22,000 followers
- Gigi Kovac, part-time lifestyle blogger with 13,500 followers
- Tyler Chanel, sustainability influencer with 12,000 followers
- Khadija Lacey Taylor, fashion and lifestyle influencer with 9,800 followers
- Laur DeMartino, nano influencer with 5,200 followers on Instagram
- Amber Broder, a part-time skincare influencer with 2,300 followers
- The McFarlands, a family account on TikTok with 2.6 million followers
- Dana Hassoun, fashion influencer with 2.3 million followers
- Young Yoo is a skincare influencer with 1.6 million followers
- Harry Raftos, Canadian creator with 1.2 million followers
- Vi Luong, a creator who shoots how-to videos with 1.1 million followers
- The HoneyHouse, a collaborative creator group with 1 million followers
- Carolina Freixa, part-time content creator with 447,000 followers
- Symphony Clark, Creative Creator with 208,000 followers
Some influencers use platforms like LiketoKnow.it and ShopStyle to generate affiliate links, or discount codes offered by brands, to earn a percentage of sales.
Read more about how much influencers earn from affiliate marketers:
Social media stars are increasingly leveraging their online presence to create consumer products to sell directly to their followers.
Leading DTC influencer brands started making their debut in earnest in 2012, with companies like the fitness program “EmFitChallenge”; phone case company, Wildflower Cases; And the cold juice line Suja.
Reselling apps like Poshmark, Depop, and Etsy have become profitable small businesses for many creators, especially on Instagram.
One of the most popular ways to make money as a TikToker is to promote songs in videos. Music marketers and record companies regularly pay TikTok users to post on the app in an effort to get a new track to go viral.
Read more about how TikTok creators make money promoting songs:
Get tips via Instagram badges
In 2020, Instagram announced “Badges,” which allow fans to guide creators who go live on the app. Instagram also started paying some creators with “rewards” badges in June.
Many YouTube content creators earn money from the ads they play in their videos and receive a monthly revenue.
Creators who are part of the Partner Program can monetize their videos through ads placed by Google. Creators must have at least 1,000 subscribers and 4,000 watch hours in the past year to apply to the Partner Program. Then Google pays content creators 55% of their channel revenue from the ads that are shown on them.
Here’s a breakdown of how much money YouTubers can earn in one month from the Partner Program:
- Tiffany Ma, lifestyle creator with 1.8 million subscribers
- Andrei Jikh, a personal finance innovator with 1.7 million subscribers.
- Nate O’Brien, Personal Finance Innovator with 1 Million Subscribers
- Kelly Stamps, creator of the minimalist lifestyle with 600,000 subscribers
- Charlie Chang, the creator of personal finance has 350,000 subscribers
- Charli Prangley, web and graphic designer with 200,000 subscribers
- Erin Winters, business creator with 200,000 subscribers
- SemideCoco, the creator of ASMR with 150,000 subscribers
- Levi Hildebrand, a zero waste maker with 125,000 subscribers
- Chloe Tan, a college content creator with 80,000 subscribers
- Marisa Lida, Personal Finance Innovator with 50,000 Subscribers
- Missy Schmidt, lifestyle influencer with 50,000 subscribers
- Erica Boucher, a content creator with a DIY candle making channel 31,000 subscribers
- Megan Pruitt, college influencer with 6,800 subscribers
- Jane Lauren, Nano Influencer has 1,900 subscribers
The central metric for YouTube creator monetization is called Revenue Per Thousand (RPM). This rate shows how much revenue a creator earns per 1,000 video views (after cutting YouTube by 45%). No creator consistently achieves the same rate, which depends on factors such as the viewers and advertisers the video attracts.
Here’s a breakdown of how much money some YouTubers made for 1,000 RPM views, 100,000 views, 1 million views, and the most they earned from a single video:
To make money directly from TikTok, users must be 18 or older, meet a baseline of 10,000 followers, and have at least 100,000 video views in the last 30 days. Once they get this far, they can apply for TikTok’s Creator Fund through the app.
Read more about how much TikTok creators earn from the Creator Fund: