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ViacomCBS Taps Joann Acevedo As Senior Vice President of Softlines Licensing • The Toy Book

ViacomCBS Taps Joann Acevedo As Senior Vice President of Softlines Licensing • The Toy Book
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ViacomCBS appoints Juan Acevedo to the position of Senior Vice President, Electronic Line Licensing. | Source: ViacomCBS

ViacomCBS has promoted Joann Acevedo to the position of senior vice president of softlines licensing for the ViacomCBS North American Consumer Products team.

As Senior Vice President, Acevedo will lead strategy and growth across multiple business categories including apparel, accessories and home furnishings. You’ll reach fans of all ages with licenses like PAW Patrol and Blue’s Clues & You! and Spongebob Squarepants, MTV, and Star Trek. Acevedo will also partner with the Toronto-based ViacomCBS consumer products team to expand the softlines business across Canada.

“Joanne skillfully navigates softlines licensing across ViacomCBS’s endearing brands and personalities while working with a complex and diverse licensing matrix,” says Jose Castro, senior vice president of softlines, fashion and lifestyle licensing, and ViacomCBS’s global consumer products collaboration. “It continues to inspire our partners and drive our biggest priority initiatives, and secure some of ViacomCBS’ biggest licensing deals to date.”

Acevedo has worked at ViacomCBS for 19 years, most recently as Vice President of E-Line Licensing. She will live in New York and will answer to Castro.

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