Email may not be the latest tool in a marketer’s arsenal, but it still has a place at the head of the table. 54% of small business owners list email marketing as the most important tool for increasing sales.
This is especially the case for affiliate marketers. The early lesson in business school is that businesses become profitable through size, not through one-time purchases or transfers.
Sustainable success through repeat customers is made possible through top-thinking channels such as email marketing. The Content Marketing Institute reports that 87% of marketers use email marketing to nurture an audience.
If companies are generating $42 for every dollar they spend on email marketing, imagine what would happen if they focused on creating high-quality email lists that were specifically crafted to boost sales. The focus is on the quality of the email address and the offers you send.
Long-term returns are not in the first sale; It’s in the email addresses on your list. The listing is 100% of your value; Treat it like that with these best practices for affiliate marketers.
Get your reader to open your email
Each component of an email serves a purpose, and it begins with the subject line. The purpose of the subject line is simple: to motivate the recipient to open the email. In practice, it may be difficult, but try to add a sense of urgency. You want to convey the purpose of the email in no more than nine words and 60 characters.
What makes a great subject line? summoned a strong call to action. What can the recipient get by opening the email? Consider including the recipient’s name: Emails with personalized subject lines get a 26% increase in open rates. ask a question. Add humor or write a subject line that might be controversial. It is known that the numbers in the titles receive 80% more visits.
To avoid spam emails, limit the use of all capital letters, exclamation points, and more than one emoji. You’ll also want to avoid overselling or marketing subject lines.
Focus on clicks, not conversions
Keep the email body short. Four to five sentences are all you need to get your message across. A bonus for shorter emails is that when the recipient opens the email, whether on a desktop or mobile device, they should be able to read the entire email without scrolling.
The first sentence is key, because depending on the email server, the recipient may see a preview of the text that gives a peek at the body of the email.
The copy in your email should be vague enough not to reveal any secrets of what you’re selling, but end with an interesting hook. The catch is that the moment of “regression” convinces the reader to click through, not make a sale. The sales page sells the show with a compelling story.
Just like you’re trying to customize the subject line with a name, add words like “you” in the email body.
Send more emails
If every email sent is an opportunity to convert additional sales, why not send more?
If you’re concerned about unsubscribing, add an unsubscribe button at the beginning and end of the email list to make it easier for people to unsubscribe. Once you’ve established that sending rhythm, you’ll adapt your list to anticipate this level of connection.
I recommend sending emails twice a day – in the morning and evening – for best results. The morning email can be more editorial, providing content that educates the recipient on the topic of the final offer. You may include some ads listed, but they are hidden. Evening email is personalized content for your specialized offer.
To grow your email list and keep them engaged, you’ll need to diversify your content. For example, if your part is in health and nutrition, sell an online course on a fat-burning strength workout one day, and a keto salad dressing the next. Take advantage of different products in your niche to keep your content relevant to consumers.
Content should add value
The content is still king. In the direct response industry, high conversion exposure often depends on how the story is told. You have a limited edition, so make every word valuable to your readers.
Let’s say you follow the recommended drumming for two sends a day. The morning email educates the recipient on why they are interested in your offer. Advance this content by doing your own research: Consider setting up Google Alerts for topics that revolve around your offer. Every day you will receive a curated email collecting relevant articles on the topic, which can inspire you to come up with your educational copy.
You build on the previous foundation in sending your evening email, directing recipients to a solution, and sending them to that sales page. Emotions such as greed, fear, and curiosity tend to perform well. Play with them and test the tone of your content with click metrics.
The best stories are the ones that refine your clients’ desires, the role they want to play in life, and their belief system. Generally, continuous rotation of the new version will extend the life of the display by weeks or months.
As an affiliate marketer, the key to building a strong email list is based on killer copy. Remember that every part of your email is its own job. The best emails start with a short, concise subject line that only convinces the recipient to open the email. The primary copy’s sole goal is to get the reader to click through, not convert. In this industry, to grow your list aim for consistency.
You can send up to two emails per day, with content that adds value to the recipient. By implementing these best practices, over time you will find that your email list will contribute to your earnings.